Social Media Content Development and Publishing Best Practices for Healthcare Organizations

Content is king in the online world. It is the foundation of your communications and can take many forms. A strategic content and publishing plan will enhance your brand, drive awareness, and impact business. Operating without a content plan leads to wasted effort, costly mistakes, and a confusing presence in the marketplace. In this session we will review strategy, planning, and publishing best practices for your healthcare organization.

Join our webinar to learn Social Media content development and publishing best practices for healthcare organisations.

Date: 2/6/2014

Time: Noon to 1:00 p.m. EST

Price: $99

Our 60-minute vendor-neutral educational session on social media trends, best practices, and compliance for health care professionals will cover:

  • Content objectives
  • Strategy to execution phase
  • Content creation and marketing
  • Publishing guidelines and review
  • Managing the process
  • Analytics: What works
  • Q & A


  • Access to recorded webinar
  • Social media publishing checklist

Janet M. Kennedy is a social media strategy & community management specialist in LinkedIn, Facebook & Twitter community development, customer engagement and triggering action in support of customers. She is a well-rounded marketing professional with 15+ years experience developing strategic plans that drive traffic and sales utilizing classic off-line and online marketing tools. Strategic marketer in digital and traditional media. View full bio>>


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Our mission is to assist healthcare organizations and business associates in the development, design, and implementation of practices to secure IT systems and comply with HIPAA/HITECH privacy, security, breach and enforcement rules by protecting patient health information.

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