Engagement: Best Practices for Healthcare Organizations on Top Three Social Media Platforms

The top platforms used in healthcare systems are Facebook, Twitter, LinkedIn, and YouTube. In this session we will examine the best practices in Healthcare for the first three social networks (YouTube will be the subject of a separate webinar). Keeping a focus on the concerns of HIPAA compliance and potential violations, we’ll examine successes and potential pitfalls each platform presents.

Join our webinar to learn about Social Media best practices for healthcare organisations on top three social media platforms.

Date: 2/27/2014

Time: Noon to 1:00 p.m. EST

Price: $99

Our 60-minute vendor-neutral educational session on social media trends, best practices, and compliance for healh care professionals will cover:

  • Content objectives
  • Strategy to execution phase
  • Top three social media platforms
  • Examples of HIPAA violations
  • Security and privacy of patient health data
  • Analytics: What works
  • Tips for engagement on Facebook
  • Tips for engagement on Twitter
  • Tips for engagement on LinkedIn
  • Privacy, security, and compliance best practices
  • Q & A


  • Access to recorded webinar
  • Rules of engagement on FB, Twitter, and Linkedin (checklist)


Janet M. Kennedy is a social media strategy & community management specialist in LinkedIn, Facebook & Twitter community development, customer engagement and triggering action in support of customers. She is a well-rounded marketing professional with 15+ years experience developing strategic plans that drive traffic and sales utilizing classic off-line and online marketing tools. Strategic marketer in digital and traditional media. View full bio>>


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Our mission is to assist healthcare organizations and business associates in the development, design, and implementation of practices to secure IT systems and comply with HIPAA/HITECH privacy, security, breach and enforcement rules by protecting patient health information.