Archive for the Authors Category

Crafting a Social Media Policy: Who needs to be at the table?

The healthcare industry has been slow to embrace social media. Only 23% of registered hospitals are active on a social platform in 2013*. This number is expected to double in 2014. Yet almost 69% of hospitals do not have a social media policy. There are many good

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HIPAA Violation Settlement by Skagit County Public Health Department

Skagit County, Washington, has agreed to settle potential violations of the Health Insurance Portability and Accountability Act of 1996 (HIPAA) Privacy, Security, and Breach Notification Rules according to HHS.  Skagit County agreed to a $215,000 monetary settlement and to work closely with the Department of Health and

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Social Media Content Development and Publishing Best Practices for Healthcare Organizations

Content is king in the online world. It is the foundation of your communications and can take many forms. A strategic content and publishing plan will enhance your brand, drive awareness, and impact business. Operating without a content plan leads to wasted effort, costly mistakes, and a

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10 Myths and Facts about HIPAA and Meaningful Security Risk Analysis

Conducting  a security risk analysis to meet the standards of Health Insurance Portability and Accountability Act of 1996 (HIPAA) Security Rule is included in the meaningful use requirements of the Medicare and Medicaid EHR Incentive Programs. The following areas addresses some of the common myths about conducting

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6 Reasons Healthcare Systems Fear Social Media

There are over 5,700 registered hospital systems in the United States. A recent survey of hospitals  determined less than 1,600 systems participate in social media*. That means less than 30% of US  hospitals are involved in the social conversation. Why? For smaller hospital systems the answer could be very simple

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Social Media Policy Development, Training, and Enforcement Guidelines for Healthcare Organizations

Before engaging in social media or even setting up accounts, your healthcare system needs to have a social media policy.  Creating a policy should be a team project to make sure all stakeholders have a voice in the process along with an understanding of potential violations. This

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YouTube Best Practices and HIPAA Compliance

Video has become central to our lives, both business and personal. The use of video platforms, notably YouTube, can have important business implications for a healthcare system as well as potential HIPAA violation issues if used incorrectly. In addition, being aware of patient use of video (and

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Social Media Reputation Management and Monitoring

Do you know what your marketplace is saying about you? Regardless of whether you have a social media presence or not, there are conversations happening on the web about your healthcare system, staff, and services. If you have a social media presence, you are in a better

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Engagement: Best Practices for Healthcare Organizations on Top Three Social Media Platforms

The top platforms used in healthcare systems are Facebook, Twitter, LinkedIn, and YouTube. In this session we will examine the best practices in Healthcare for the first three social networks (YouTube will be the subject of a separate webinar). Keeping a focus on the concerns of HIPAA

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Social Media Trends, Best Practices and Compliance for Healthcare Professionals

Social media has become a part of everyday life for most Americans. 91% of Americans have a Facebook page, and 41 million check their profiles daily.* This level of opportunity to connect and engage the patient community, healthcare leaders, and staff also creates opportunities for violations of

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