Archive for the Janet M. Kennedy Category

60 Minutes to Social Media Success

  The first objection many healthcare practioners give about participating in social media is lack of time. We won’t kid you; social media can be  time consuming. But the reality is your patients, employees and business associates are finding time for social media so how long do

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Vote for EHR 2.0 submission for creating online privacy practice notice

EHR 2.0’s team is participating in ONC challenge to create online notice of privacy practice entry.  Our online application requires only few minutes of customization by Covered Entities to create notice of privacy practices that they could provide to their patients via mobile, web or other end-user

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HIPAA Security Vulnerability

What is the Heartbleed bug? The Heartbleed bug is a serious vulnerability in the popular OpenSSL cryptographic software library. OpenSSL is an implementation of the SSL/TLS encryption protocol used to protect the privacy of Internet communications between two parties.  Many websites and applications like email, Instant messaging

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Crafting a Social Media Policy: Who needs to be at the table?

The healthcare industry has been slow to embrace social media. Only 23% of registered hospitals are active on a social platform in 2013*. This number is expected to double in 2014. Yet almost 69% of hospitals do not have a social media policy. There are many good

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Social Media Content Development and Publishing Best Practices for Healthcare Organizations

Content is king in the online world. It is the foundation of your communications and can take many forms. A strategic content and publishing plan will enhance your brand, drive awareness, and impact business. Operating without a content plan leads to wasted effort, costly mistakes, and a

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6 Reasons Healthcare Systems Fear Social Media

There are over 5,700 registered hospital systems in the United States. A recent survey of hospitals  determined less than 1,600 systems participate in social media*. That means less than 30% of US  hospitals are involved in the social conversation. Why? For smaller hospital systems the answer could be very simple

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Social Media Policy Development, Training, and Enforcement Guidelines for Healthcare Organizations

Before engaging in social media or even setting up accounts, your healthcare system needs to have a social media policy.  Creating a policy should be a team project to make sure all stakeholders have a voice in the process along with an understanding of potential violations. This

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YouTube Best Practices and HIPAA Compliance

Video has become central to our lives, both business and personal. The use of video platforms, notably YouTube, can have important business implications for a healthcare system as well as potential HIPAA violation issues if used incorrectly. In addition, being aware of patient use of video (and

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Social Media Reputation Management and Monitoring

Do you know what your marketplace is saying about you? Regardless of whether you have a social media presence or not, there are conversations happening on the web about your healthcare system, staff, and services. If you have a social media presence, you are in a better

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Engagement: Best Practices for Healthcare Organizations on Top Three Social Media Platforms

The top platforms used in healthcare systems are Facebook, Twitter, LinkedIn, and YouTube. In this session we will examine the best practices in Healthcare for the first three social networks (YouTube will be the subject of a separate webinar). Keeping a focus on the concerns of HIPAA

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