When well-trained healthcare professionals write in the New England Journal of Medicine, speak in a small room with the family of a critically ill patient, conference at the end of the day about a series of patients with troubling symptoms, enter nursing notes on one of the many digital devices throughout the medical center where they work, they are very, very likely to follow the Privacy and Security practices necessary and required to secure their many patients’ Protected Health Information (PHI) and Electronic (ePHI).
However, when the very same individuals take part in one or more of the social media platforms available to them, the results are often different with what can be negative results; for both the PHI of patients and potential damage to their reputation, litigation, and negative financial results for the medical professionals.
Social media has become so present in modern culture that individuals post pictures, tweet thoughts, and send out rants to the digital world, too often without considering the ubiquity and permanence of what is being shared. Social media can have great positive effects for healthcare: advertising practices, alerting the public in many ways, empowering patients with information, and giving comfort to families and loved ones.
EHR 2.0 can work with you to gain the benefits and avoid the pitfalls of social media. Whatever the size of your organization, the same principles apply:
- Security must be provided in order to maintain the privacy of ePHI.
- Help you have a digital presence that promotes your healthcare image in the way you feel comfortable
- A way to help your business grow
- Empower and nurture your staff and patients
- Ensure that you meet all of your regulatory obligations
At EHR 2.0, we are ready to assist you at the level you need. We are an email or phone call away.
Learn more about our approach of social media HIPAA/HITECH compliance: